Well, if you weren’t sure before, the experts have confirmed it: the online gambling industry is getting bigger every year.
Web trackers and analysts, Jupiter Media Metrix, has just announced that it will now start monitoring online gambling sites and ad campaigns as a unique category after recording a huge jump in the number of impressions (clicks) on online casino ads during a one-year period.
That number rose from 900 million impressions in December 2000 to more than 2.5 billion by December 2001 – an increase of 170 percent.
Online gambling ads are now the fifth largest ad category that Jupiter tracks, up from 11th place last year. By comparison, the largest online ad sector (retail goods and consumer ads) only grew by 40 percent during the same period.
According to Jupiter, online casino ads are now competing directly with mainstream companies. What’s more, casinos are actually serving the largest number of unique ads. There were 2,448 unique casino ads on the Net in December, compared to 2,043 for the next highest category – Books, Movies, and Music.
Aggressive marketing by casino companies has also helped to expose online gambling sites to the general public. 39 percent of casino ads are found on larger general-interest portals, rather than the niche sites that dominated the casino ad market a year ago.
Not surprisingly, Casino-on-Net held the lion’s share of the online ad market with 45% of the impressions and an 11th place ranking overall (it maintained its number 1 ranking from the year before). Fortune Lounge Casinos came second with 9.2% of the impressions and a 67th place standing overall.
Land-based casinos, on the other hand, barely register on the Togel SingaporeInternet ad market and make up less than .01 percent of the number of online casino ads.
So what …